I’m selling online most of my jewelry, which means my
customer cannot touch or wear the product. That is why product image is so
important – this is the only way for me to show how good it is. I’m constantly
looking for a better way of making pictures; I want my customer to feel the beauty
of the product just by looking to its image.
The following image I had when I just started, perhaps in
the “before Etsy” times. I like it. However, it does not give the whole picture.
For instance, looking to this image I have no idea what clasp look like or what
the real length of the chain.
I’m glad Etsy exists because it gives me ability to add up
to 5 images for the same jewelry. I’m almost always utilizing all of them and
am trying to show my product from different angles with as much details as
possible.
I think pictures on a model are always good. At least,
based on my statistic on Facebook I always got more views for the model images. Working
with a model is not as easy as it looks like. I hope the 21 Sample Poses for Photographing Women article may
give you some insights on the poses and angles that work the best.
Lighting is very important for a good picture. I was
experimenting with different types of lights and so far the best pictures I
made are on the natural sun light. I have to admit though, that I do not have professional equipment (except a light box) and have no plans to invest a lot of money into
it. But if you do, take a look to the Table TopStudio site – this is quite an
interesting guide on how to use artificial lighting in jewelry photography:
Using natural light is a bit difficult for me because there
are only so many sunny days in the year (I’m in New Hampshire). Usually, I
perform a photo session only once in a while, when weather is cooperative and I
have a good light. Sometimes several of my items are sitting and waiting for a
good weather to be photographed. I make 20-30 images of the same product in
different angles, using different backgrounds.
Background is another complex question. It is better to have
a monotone background, but a plain white is too boring to me. I love more some
sort of a texture, may be a piece of fabric, where each pleat adds shadow…
Also I’m trying to avoid making all images look alike. It is
easy to fall into this trap: when I found a nice angle and a contrast background
and the picture look just right, I’m naturally trying to use the same “environment”
for several of my products. And each of them look very good, but when I’m
posting those images on Etsy and they place all of them on the single page, all
my nice looking images become one mediocre image where eye cannot recognize
individual objects. I think this is better to use slightly different angle and
position, so every image distinctly recognizable even on a page with a dozen
similar images.
I'm really interested in your opinion. Here are 4 pictures of my bracelet, which one do you like most?
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Thank you!
I'm really interested in your opinion. Here are 4 pictures of my bracelet, which one do you like most?
Thank you!
Love your articles! Thank you for sharing. Wish you luck and many happy sales on Etsy!
ReplyDeleteI love the first picture of the bracelet, the background is nice and white and the colors come out so well!
ReplyDeleteHowever number 3 is great for proportion!
You really make wonderful items!!
This is a very good post. I do like the pieces on the dummy, the colors are vibrant and lovely, but I agree if you can have a real person model it is better. Though I have to say I had a customer tell me once that putting the jewelry on a person before selling it is gross. She was the only person that ever said that, so I guess it was something weird to only her.
ReplyDeletehttp://wwww.melissasjewelryandgems.blogspot.com
Great post.....I like the white background the best because it shows the colors better and is less distracting. I also think you models looked great.
ReplyDeleteThanks for sharing the info:)
ReplyDeleteI love 3rd pic!
Visiting from All About BlogSpot.
Very nice post. This post is very helpful and effective. Thanks for sharing.
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