Day 21. Shop Cohesion

Last few days I was really busy with Mother’s Day giveaway event activities. However, I have to admit, this is very rewarding and I really enjoyed reading your comments. This is the most exciting part - check new comments and new posts first deal every morning. THANK YOU!

Now it is difficult to get my mind back to research mode and today’s title – Shop Cohesion – put me to shock at first. Good for me that Lisa explained it very well: “Shop cohesion refers to the overall presentation of your online storefront. When a visitor lands on your (or any) website, their mind develops a first impression immediately.”

I do not think I know a person who would argue with that statement. The question is how much freedom do we – Etsy tenants – have? Technically, my shop’s home page filled in automatically with my products and my job is to arrange them in a most harmonious way. Is that it?

I can also develop a nice banner which is shown at the top of my shop’s page. I think it is supposed to be in the same style and color theme as the rest of my designs. Honestly, I think if I have to do it myself, I simply cannot make a lot of mistakes there, because banner design as well as my product designs reflects who I am. Well, it does not guarantee that a lot of people are going to like it, but I think it is OK. This is part of the deal of being an artist :-)

So if a customer likes what she sees in my shop, she may want to know a bit more about myself. Perhaps, even become friends on facebook or follow me on twitter. And I’ll be happy to tell my story and make a connection – there is “About” page in my shop, which can really help:

https://www.etsy.com/shop/SoMeJewelryShop/about