Day 21. Shop Cohesion

Last few days I was really busy with Mother’s Day giveaway event activities. However, I have to admit, this is very rewarding and I really enjoyed reading your comments. This is the most exciting part - check new comments and new posts first deal every morning. THANK YOU!

Now it is difficult to get my mind back to research mode and today’s title – Shop Cohesion – put me to shock at first. Good for me that Lisa explained it very well: “Shop cohesion refers to the overall presentation of your online storefront. When a visitor lands on your (or any) website, their mind develops a first impression immediately.”

I do not think I know a person who would argue with that statement. The question is how much freedom do we – Etsy tenants – have? Technically, my shop’s home page filled in automatically with my products and my job is to arrange them in a most harmonious way. Is that it?

I can also develop a nice banner which is shown at the top of my shop’s page. I think it is supposed to be in the same style and color theme as the rest of my designs. Honestly, I think if I have to do it myself, I simply cannot make a lot of mistakes there, because banner design as well as my product designs reflects who I am. Well, it does not guarantee that a lot of people are going to like it, but I think it is OK. This is part of the deal of being an artist :-)

So if a customer likes what she sees in my shop, she may want to know a bit more about myself. Perhaps, even become friends on facebook or follow me on twitter. And I’ll be happy to tell my story and make a connection – there is “About” page in my shop, which can really help:

https://www.etsy.com/shop/SoMeJewelryShop/about

One thing that is a bit frustrating - there are only 3 links I can place there. Currently I chose facebook, twitter and my blog. One more link that I would really like to add there is Pinterest:

Follow Lena's board Chainmaille on Pinterest.

http://www.pinterest.com/SFBeads/

I do really like Pinterest, it can tell a lot about the person behind it. It also tells all stories in such a nice way where even reading is very limited. And I am a visual person, so it suits me well. By the way, based on Etsy stats, total number of users coming from Pinterest is in top 5 sources! So, we should not neglect such a good source of leads.

Just read it and feel that this is what we've been talking about since the very beginning: get a good name, make a good quality pictures, write a nice product descriptions… Everything matters and everything must be in harmony. Everything must be in peace.

If you’re just joining me, you can click here to catch up from: Beginning,  Day 1, Day 2, Day 3, Day 4, Day 5, Day 6, Day 7, Day 8, Day 9, Day 10, Day 11, Day 12, Day 13, Day 14, Day 15, Day 16, Day 17, Day 18, Day 19, Day 20