I think Etsy is doing quite a good job helping business owners to boost online reputation by allowing and encouraging buyers to leave feedback. More than that, usually this feedback will be posted without shop owner’s approval, which makes it much more valuable for other buyers. It definitely helps.
Lisa suggests using special phrases to help users notice best sellers: “You can help your customer find social proof on your business by using phrases such as, “best-selling,” “back by popular demand,” and “previously sold out” on items that have a history of doing just that. “ It sounds interesting and I’m going to try it. For instance, I have tutorials and kits which will be good candidates for this. Also some of my bracelets are relatively simple and I have sold quite a few items of some of them:
3 Lilies Beaded Kit
It seems almost like I’m on a wrong side of the road. On the other side – popular things, jewelry that everyone likes and wants, big brands like “Alex & Ani”, “Pandora”, “Chamilia”... And how can you make a single item, a truly unique jewelry piece as popular as “boxed” product which could be bought anywhere and worn by every other teenager? It is sort of a paradox: everyone wants to wear popular things and remain unique at the same time.
The answer seems obvious – as soon as we start talking about business, we shall start talking about mass production and repeatability. But I’m not ready to give up my dream and am choosing to keep making unique, one of kind jewelry in “limited” (usually single) quantities. I’m going to keep making them from the best materials I can find and providing the best service to my customers. This is “So Me! Jewelry” and I’m here to prove it!
If you’re just joining me, you can click here to catch up from: Beginning, Day 1, Day 2, Day 3, Day 4, Day 5, Day 6, Day 7, Day 8, Day 9, Day 10, Day 11, Day 12, Day 13, Day 14, Day 15, Day 16, Day 17