Networking is everything. This is the conclusion I’m making from all the business articles I read on the subject. I naturally agree with this statement, because we are all “only humans” and every single business transaction is between humans. So, the more people you know the better.
By the way, I include into my “professional networking” only those people who are working in the same area as I am. In other words, they must be either business owners of a beads and craft shops or artists, who work with beads, wire, who makes jewelry, artificial flowers and such.
The question is how much time and effort to put into building my business network? Some authors suggest that I have to make at least one new contact per day. That is extremely aggressive goal to me! I would have to spend all my time looking for business owners and artists, find the way to talk to them or set up meetings and appointments… Frankly, I hate this! Do not get me wrong, I’m an extrovert, I love to talk to my colleges, I love to spend time with them, but I feel so pressured if I have to do it purposely and systematically.